The Choice I Made in May 2012

In May 2012, I met 3 Germans at the Four Points Hotel in Victoria Island around 6:00PM to discuss an email I sent the previous night. This was barely a week after I launched a fashion retail e-commerce website I called divasnblokes.com. At this time, I was working at the leading online travel agency in the country as their Online Marketing Manager, but I was slightly frustrated. The career path I had set for myself was to become the CMO of a leading online company in Nigeria before I was 30 and I was 27 already. My frustration was fueled by the fact that based on my assessment; I was mising one element to prepare me for my goal which was, to understand traditional marketing and public relations management. After 6 years of working as an online marketing guy, I felt this was the next move I needed. So, I decided to build a fashion retail e-commerce website where I could list the products of my friends (male and female fashion wears), then get people to buy them online. By doing so, I felt that I could start practicing some strategies I was already reading about in books and online. I took steps to get a photographer to take the pictures and voila, we were online.

4 days into Divas n’Blokes, I went online to search for people/sponsors/investors interested in the online fashion space in Nigeria. That is when I came across Rocket Internet in South Africa via LinkedIn. I sent an email to the team (as many people as I could find in the company on LinkedIn) and asked them if they were interested in coming to Nigeria? I basically told them that I could share secrets as to why I felt there is potential in the Nigerian market. This was around 4:35 PM on a Sunday and I got a call 3 hours later asking me to come to Four Points Hotel in Lagos for a meeting the next day because the company was in Nigeria to do it’s due diligence whether to start out it’s business or not. I was excited about this and the next day, the meeting held.

When I met Leo, I was quite surprised at how young he looked and how passionately he talked about the Nigerian e-commerce opportunity he was looking to explore. Manuel and another colleague of theirs was seat across the table listening and scanning me (that’s how I felt because I could feel their eyes just watching every time I blinked).

At the end, they wanted me to join them as staff number one from Nigeria, take up the role of Director of Marketing and Partnerships and establish the business focusing on Traditional Marketing and Public Relations – fantastic, what I looked for!

I was excited about this and quickly started resigning in my head from my previous employers. But I didn’t know the whole gist:

1). I was going to get a 30% pay-cut from what I was earning then

2). I was going to let go of the company car and driver I had from my previous employers without the option of another with the new company.

3). Unlike a huge marketing budget I was used to seeing in other heavily funded start-ups, my initial marketing budget for Traditional and PR Marketing was less than N1,000,000.

On top of this, my wife had just given birth to our first son a few months earlier and so I can hear someone say then – Don’t do it! Well, I made the choice and took the offer. Why?

1). I finally had the chance to get the experience I needed to move to a new level in my career

2). As much as I took a pay cut, I was not going home empty handed.

3). I also felt that with such a budget as I did have, I would put myself under pressure to deliver via new ways I may never know. This happened! I will talk about this some other time.

So, I joined the company with no name and then after 1 week, we called ourselves Sabunta.com which was then the fashion e-commerce retailer arm of Rocket Internet’s business in Nigeria. Later on, we merged with a sister company Kasuwa.com to build what is referred to today as Jumia.com.

When I made this decision, there were so many things that could work against it. But I was driven by the desire to do more, plans to grow in my career, seizing opportunities as small as they looked then with a hope that we could become big someday.

Make decisions, you have a choice to make decisions or a choice not to make decisions – either way, you are right and we are all responsible today for the decisions we made yesterday, keep them as positive as you can.

You don’t always have the right answers all the time, you don’t even see the whole picture some times, but pray about it. Listen to your guts, your God-given feelings, then move on what you find peace in your heart for.

People have told me that I am prone to taking risks, while I tell them, I enjoy making new moves that turn out right. In doing so many times, I’m happy at how God has led me to making the choices I’ve made. Not every one of my choices have turned out right, in fact more than 50% of my choices didn’t turn out how I planned them, but they did something to me. They made me a better person, they made me believe more in myself, they gave me the confidence to trust God in the few decisions or choices that worked-out right and have paved the way for me and my family to live today. You may not see the end of the tunnel until you have walked half way through the journey… don’t give up, make decisions, the choice is yours and find peace in your heart do something new today.

84 Replies to “The Choice I Made in May 2012”

  1. Found a lump under my armpit. Initially it was miniature. The pain was not felt. Now rub and increasing. My friends like do not. The other day heard that it can be severe malaise. But I think, just fatty lump. Found clear information about this lump. Now I’m not afraid of bad diagnosis. Everything is clear and detail is written down to the smallest detail.
    Many have problems with the armpits. There are a lot of viruses. Later arise balls. They can be painful, but not always. It is better to know in advance about this problem. Then there will be no fear of horror. Good, that now I understand this.
    lump under armpit hurts

  2. Looking for the best place to buy & sell your Bitcoin, Perfect Money, Ethereum, Bitcoin Cash and other digital assets? Look no further, you just found us. 247xchanger is one of Nigeria’s biggest and most reliable crypto / digital currency exchanger. You will not regret dealing with us. Website: http://www.247xchanger.comPhone: +234 814 277 9376Office Address:TJ10, First Floor,TJ Shopping Complex, Before Akobo Busstop.Akobo-Ojurin, IbadanWe are available 24/7Best rate guaranteed.

  3. Peels can help to escape from the greater part age deficiencies of the skin cover. operations efficient at any age, adapted for skin of any species. After non-traumatic exfoliation disappear small wrinkles, skin turns out smooth, without wrinkles. Rehabilitation – 3 days. an Average peeling beautifully struggles wrinkles (expression, old, affects little pits, removes freckles.
    Recovery – 7 days. Deep peeling performing in the beauty hospitals. This is very efficient procedure, however requires long term recovery – about four weeks.
    deep chemical peel before and after

  4. Pokrasnenie armpit brings inconvenience, pulls. to Postpone visit in the hospital should not. Bulge under the muscle cavity may become cancer illness. But often it is consequences frequent use antiperspirants with aluminum, violation rules personal hygiene, intense sweating. Redness causes narrow clothing, polluted razor, the infection.
    painless lump in armpit
    Pain under the arm, redness, lump getting warm? This is the abscess that should cut from the surgeon, after that take medications. initial stage cost lotions, antibacterial drugs. If the ailment is started, need surgery.

  5. “hi!,I like your writing very so much! proportion we communicate more about your article on AOL? I need a specialist in this area to resolve my problem. May be that is you! Having a look ahead to look you.”

  6. “Usually I don’t learn article on blogs, however I wish to say that this write-up very pressured me to take a look at and do so! Your writing taste has been amazed me. Thank you, very great post.”

  7. Have you ever thought about creating an e-book or guest authoring on other sites? I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my readers would enjoy your work. If you’re even remotely interested, feel free to shoot me an email.

  8. good day! , I like your creating consequently considerably! amount most of us connect added regarding your report on Google? We have to have a professional with this household to eliminate my problem.. video youtube indonesia Might be that may be an individual! Looking toward look you actually.

  9. Excellent goods from you, man. I’ve understand your stuff previous to and you’re just extremely wonderful. I actually like what you’ve acquired here, really like what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it sensible. I cant wait to read far more from you. This is really a tremendous web site.

  10. “My programmer is trying to persuade me to move to.net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am anxious about switching to another platform. I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be really appreciated!”

  11. “Excellent items from you, man. I’ve take into accout your stuff prior to and you’re just too wonderful. I really like what you have obtained here, really like what you’re saying and the way in which in which you say it. You make it enjoyable and you still care for to keep it smart. I can’t wait to learn much more from you. That is really a tremendous site.”

  12. “Wow, superb weblog format! How long have you ever been running a blog for? you made blogging glance easy. The overall look of your web site is fantastic, let alone the content material!”

  13. I believe what you composed was very reasonable. But,think about this, suppose you wrote a catchier post title?I ain’t suggesting your content is not solid., but suppose you added something that makes people desire more?I mean Wij zijn Charlie en Theo is kinda plain. You ought to glance at Yahoo’s front page and see how they create newstitles to grab people to click. You might add a video or apic or two to grab people excited about everything’ve written. Just my opinion, it would make your blog a little bit more interesting.

Leave a Reply

Your email address will not be published.